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Consumer Packaged Goods brands — manufacturers of branded everyday products such as food, beverage, beauty, household, and personal care, sold through grocery, retail, and increasingly direct-to-consumer. Apps in this category support multi-retailer distribution, trade promotion, syndicated retail data, retailer compliance, and DTC operations. Examples: Crisp, NielsenIQ Activate, Repsly, SPINS, plus DTC platforms tuned for CPG like Olipop, Liquid Death, Athletic Greens.

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